Taste One
2021 (Revised 2023)
Individual Project
#Brand Campaign
#UI/UX
TasteOne thrives to create a platform that provides solution for solo-diners.
From inspirations in single portion cooking to the entirety of the solo-dinning lifestyle, we provide the most nutritional and delicious recipes, and generates inspiration for a more self-loving lifestyle.
Through customized mealkit, recipe app and in-person cooking workshops, we attempt to turn cooking for these individuals into an enjoyable and easy process, creating food that satisfies both the stomach and the heart.
From inspirations in single portion cooking to the entirety of the solo-dinning lifestyle, we provide the most nutritional and delicious recipes, and generates inspiration for a more self-loving lifestyle.
Through customized mealkit, recipe app and in-person cooking workshops, we attempt to turn cooking for these individuals into an enjoyable and easy process, creating food that satisfies both the stomach and the heart.
A Focus on Solo-Diners
“46% of adult eating occasions are now solitary”*With the increase in demand of spending quality time alone, solo-dinning is developing as
a world wide trend amongst individuals in the younger population.
*Hartman group, 2020 US Food-Centric Market Research Team
Target Problems
Consumer Profiles
Brand Keywords
Visual Identity
Main Visual
The Online Experience – TasteOne App
Includes an phone app filled with solo dining friendly recipes, customized meal kits ordering and a friendly online community that encourages solo-diners to share and connect.
The In-person Experience – Cooking Studio
To create more possibilities a cooking studio with regular professional chef classes will also be part of the TasteOne brand.
Meal Kit Packaging
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